DEVELOPMENT OF A TEA PROMOTION STRATEGY FOR LOCAL AND INTERNATIONAL MARKETS

Assignment Name: Development of a Tea Promotion Strategy for Local and International Market

Country: Kenya

Location within Country: The research was countrywide covering Nairobi, Eastern, Rift Valley, Western, Nyanza and Coast provinces

Name of Client: Tea Board of Kenya

Start Date : April 2008

Completion Date : September 2008

Narrative Description of Project:

Development of a Tea Promotion strategy for both local and international markets.  The consultant was required to document current and emerging issues, undertake an industry SWOT assessment, develop a promotion strategy and an exhibition manual.

Description of Actual Services Provided by FIT:

  • Development of research tools
  • Recruitment of enumerators
  • Collection of primary data
  • Secondary research
  • Preparation of reports and strategy

Recent Work